The core concept of the Slingshot Framework is to continuously identify customer pain points and to transform them into points of delight and infatuation. Have I got a perfect illustration of this for you!
The fabulous example comes from E-mart in South Korea. Just take a look at the social media post of a fan-turned customer below, to understand how a taken-for-granted pain point was transformed. So simple, so powerful.
#southkorea #customerexperience #disruption