A key tenet of the Slingshot Framework is to embrace the Innovation Shortcut: Combining traditionally separate, seemingly incongruous components to create exciting, new value propositions. Here is an entertaining example.
Say what? Stranger than fiction, Snoop Dogg and Martha Stewart have hooked up to launch a new cooking show together called "Martha & Snoop's Potluck Dinner", which premiered last November. Yes indeed. Two highly accomplished entertainers with vastly different backgrounds, styles, and audiences, have come together to co-create. They both seem to be enjoying the new type of stimulation the other provides, and their collaboration is creating a whole new take on cooking shows for viewers to feast on.
Take a look at the show trailer here: