2017, September, 25

The Seductive Power of Imperfection

Wabi-sabi is the Japanese worldview based on Buddhist teachings, centered on the acceptance of continuous imperfection and transience. It is a highly applicable concept in business as well: You should always consider your market offering to be imperfect, and seek to continuously refresh your customers’ experience. That in turn, will create an ongoing emotional attachment to your brand, and insure your enduring relevance.

#imperfection #Buddhist #customerexperience

 

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