Yes, sir. We are on Kiev for another mega event. It promises to be epic, because such an event has never been held in Kiev before, and because the forum looks to re-energize the Ukrainian business community at a time of great uncertainty and hardship.
What do you get when you put fighter jet engines on a tank? Answer: A fire’s worst enemy.
The writing is on the wall. Some brands, no matter how iconic or historically successful, become casualties of obsolescence.
How do you start to systematically challenge the conventional boundaries of your business and actively drive its lifestyle enriching relevance? Here is a quick glimpse at my process with clients.
In my book ‘Slingshot’ I tell the story of a family trip across Europe. The point was to illustrate how smart use of new technologies allow organizations to leapfrog competitors who have invested heavily in capabilities that are no longer necessary.