How do you start to systematically challenge the conventional boundaries of your business and actively drive its lifestyle enriching relevance? Here is a quick glimpse at my process with clients.

In my book ‘Slingshot’ I tell the story of a family trip across Europe.  The point was to illustrate how smart use of new technologies allow organizations to leapfrog competitors who have invested heavily in capabilities that are no longer necessary.

A few years back I spoke at a pair of TEDx events.  One was at TEDx Danubia in Budapest, and the other at inaugural Grand Rapids, Michigan event.  I am pleased to be presenting once again, this time in Italy.

In its continuous quest to re-imagine itself, Starbucks is launching a new initiative to recapture the allure of exclusiveness that the company’s omnipresence has eroded, and push it to new heights.

From the perspective of relevance, you need to keep your finger on the pulse of your offering without pause. Without it, your offering can rapidly become inconsequential to consumers.