A few years back I spoke at a pair of TEDx events.  One was at TEDx Danubia in Budapest, and the other at inaugural Grand Rapids, Michigan event.  I am pleased to be presenting once again, this time in Italy.

In its continuous quest to re-imagine itself, Starbucks is launching a new initiative to recapture the allure of exclusiveness that the company’s omnipresence has eroded, and push it to new heights.

From the perspective of relevance, you need to keep your finger on the pulse of your offering without pause. Without it, your offering can rapidly become inconsequential to consumers.

I have a riddle for you to start the New Year with: What do you get when you cross a wheelchair and a mountain bike, and how does the result solve the pain point of 20 million people around the world?

Are you continuously re-thinking, re-shaping the definition of what business you are in?  Are you always looking to combine your current offerings with new components as a way to be market-driving? These are both exciting and important questions to ponder at year end.