Music is a quintessential playground for re-imagining boundaries. New genres are continuously created as musicians explore fresh combinations of influences, styles, and components. 

There is no limit to which product surrounding us can be re-imagined. It just takes curiosity to pinpoint what aspects should be re-imagined, creativity to figure out how, and the drive to make it happen.  In past articles I presented stories about such objects as dental floss, the wheelbarrow, the wheelchair, or the piano.  Here is the latest in the collection of re-imagined products: The backpack.

As put forth in my recent Harvard Business Review article, our Infatuation Interval Index (I-Cubed) is setting a new standard for decoding the customer experience.  As further indication, here is an interesting perspective on it, from the field of applied psychology.

I am pleased to share my latest Harvard Business Review article, published last week.  The article introduces the Infatuation Interval concept and accompanying analytics, the Infatuation Interval Index (I-Cubed), both of which are setting new standards for optimizing customer experience.

Nintendo has done it again.  It shook up the gaming industry in 2006 by introducing the Wii, which ignited interest in the previously untapped 95% of the population worldwide.  It accomplished this by blending passive and active entertainment via the ‘Wiimote’ motion sensor.  The much anticipated follow up to the Wii in 2012, the Wii U, was a colossal flop, because it failed to deliver any new, compelling features to fuel mass appeal.  But now, Nintendo is back once again with a roar: Enter the Pokemon Go.